Contribution to Preventing Global Warming:
Kicking off campaigns to minimize the carbon footprint and publicizing them through the motto "We promise" within the context of its efforts for combating global climate change, E-Kart launched its Carbon Footprint campaigns on voluntary basis. In accordance with the ISO 14064 Standard, greenhouse gas output resulting from production operations in 2010 was calculated in 2011.
The campaign was continued also in 2012 and the Greenhouse Gas Inventory for the year 2011 was created. Greenhouse Gas Inventory and Verification Certification was conducted to cover "Direct Greenhouse Gas Emissions" (Scope 1) as well as "Indirect Greenhouse Gas Emissions" and "Other Greenhouse Gas Emissions" (Scope2 and Scope3). E-Kart has set a precedent in Turkey in its market with these certificates awarded to it.
As a result of the campaigns performed during these years, trees were planted in quantities sufficient enough to absorb the greenhouse gas. Hence, we zero our carbon footprint as a part of our social commitment.
Forestation during 2011 and 2012.
By further specializing its greenhouse gas campaigns on enterprise scale, E-Kart has reduced the extent down to the product level.
What is the footprint of a product or service?
The footprint of a product or service is a rating of the greenhouse gases coming off as a part of a product's life cycle.
Such life cycle is linked with each product-related activity and generally comprises the following phases:
Why do I have to calculate the product carbon footprint of my products or services?
- Calculation of the product carbon footprint of your products or services has many benefits for your company. This calculation helps to;
- • reveal cost savings in the supply chain,
- • foresee environmental impacts that would be mitigated in direct proportion to decreased material, water and energy consumption, and options to reduce them,
- • create innovative concepts on low carbon footprint and sustainable product design,
- • understand the risks in the supply chain, and
- • flourish your brand.
-
Methodology
- Methdology has been developed primarily in line with the life-cycle analysis (LCA) techniques. United Nationals Environmental Programme (UNEP) describes the LCA concept as follows: "process of exposing environmental impacts caused by a product during the whole life cycle of that product (extraction and processing; manufacture; transport and distribution; use, reuse and maintenance; recycling; and final disposal)."
- UNEP describes the key viewpoint of LCA as follows:
- • Identifying the types and quantities of environmental loads involved in the production process - energy and raw material use, and resulting emissions and wastes,
- • Assessing and calculating the potential environmental impacts of these loads,
- • Assessing options for environmental development.
- Five steps of calculating the product carbon footprint.
- In today's world of marketing, brands committed to reducing the carbon footprint are highly favoured by the customers. Moreover, people have started to gain an awareness in the significance of emissions that a product releases during its lifecycle (raw material, production and disposal).
